Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is a process that helps improve the position of your website when people search for words or phrases in the search engines.

Over a billion search queries!

Around the world, Google receives over a billion search queires — that is more than 10,000 a second! Furthermore, with more of us accessing the internet on our smart phones, netbooks and computer tablets, this number looks set to rise even furthur in the months and years ahead.

Through successful SEO your website can appear when people search for phrases and words related to your products and services.

The search engine environment is something that is always adapting, if your business has a website its is very important that you keep up-to-date with the latest developments. Google alone makes around 500 to 600 tweaks to their algorithm each year, all of which could affect where your site ranks.

Take a look at your website & consider the following...

  • Where do most of the visitors to your site come from?
  • Do you receive a large proportion of traffic from search engines?
  • Are all or most of these keywords brand specific your company?
  • What would you type in if you were searching for the products or services that you offer?
  • Does your website rank for these phrases or keywords?

Most unoptimised websites receive a low level of traffic from the search engines, which is predominantly people typing in the name of the website. If your site is the same, then there will be a great number of other words that could be utilised in increasing the number of visitors to your website.

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Search Engine Friendly Website Design

Just as it is important to have a website that looks appealing to end users, it is also important that your website is built in a logical and organised manner so that the search engines can access all of your content. All of the websites we build or the websites that Assemble optimise are designed to maximise all of the on-page areas for maximum SEO impact. This ensures that the search engines are able to get a great understanding about what your company and the products/services that you offer.

On-page SEO work will involve addressing the following areas on your website:

  • Title tags
  • Meta tags
  • Header tags
  • Alt and title tags on images
  • Anchor text and title tags on links
  • URL structure and page names
  • Optimising the body text

We will also delve further into the code of your site to fix any potential problems that may affect how the content is viewed by the search engines. You have full control over your website, so there is no excuse for presenting a badly optimised site. What message does that send out to your customers or to the search engines?

Do you think you could improve the SEO for your website?

If you do, then please get in touch!